10/10 GTM Sales Best Practices: The What and How with John McMahon, Author of The Qualified Sales Leader
Nov 20, 2023
John McMahon, a former CRO and author of The Qualified Sales Leader, dives deep into the art of sales management. He discusses the importance of simplifying processes to enhance team effectiveness. Listeners learn about the critical role client success plays in revenue growth and the nuances of hiring and training for diverse sales tasks. McMahon also breaks down the MedPIC sales qualification framework, emphasizing structured training and feedback, while exploring the dynamics of authority and influence in sales strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Streamlining Sales for Success
02:51 • 20min
The Critical Role of Client Success in Revenue Generation
23:10 • 2min
Mastering Sales Qualification Frameworks
25:06 • 11min
Understanding the Roles: Coach vs. Champion in Sales
35:53 • 2min
Navigating Social Capital in Sales Strategies
37:31 • 4min