Music Ally Focus
Making money as a local venue in 2024: Dhruv Chopra, founder of Brooklyn venue Elsewhere, talks memberships, building community, and how Gen Z gig-goers want more than cheap beer
Aug 30, 2024
Dhruv Chopra, founder of the innovative Brooklyn venue Elsewhere, shares insights on redefining local music spaces for 2024. He discusses the shift towards subscription memberships and a vibrant community through digital platforms. Chopra highlights how Gen Z gig-goers demand richer experiences beyond cheap drinks, prompting venues to adapt to new audience expectations. He explores the ongoing struggles of small venues in a competitive landscape and the importance of fostering connections within the live music ecosystem.
42:01
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Quick takeaways
- Local venues like Elsewhere are innovating with membership models that foster community engagement and enhance live music experiences for Gen Z.
- The small venue ecosystem is challenged by rising costs and evolving consumer expectations, necessitating a focus on community connection and enriched experiences.
Deep dives
The Evolution of Live Music Venues
Live music venues are adapting to the changing landscape of music consumption and performance. Smaller clubs focusing on dance music are becoming more prevalent, with a notable decline in traditional live stages. These shifts reflect a broader trend where the boundaries between artists and audiences blur, reshaping how music is experienced. Venues like Elsewhere are pioneering new business models, emphasizing community engagement and local culture while navigating financial challenges in a post-pandemic era.
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