Dhruv Chopra

The founder of a Brooklyn venue that is exploring new business models for live music.

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Aug 30, 2024 • 42min

Making money as a local venue in 2024: Dhruv Chopra, founder of Brooklyn venue Elsewhere, talks memberships, building community, and how Gen Z gig-goers want more than cheap beer

Dhruv Chopra, founder of the innovative Brooklyn venue Elsewhere, shares insights on redefining local music spaces for 2024. He discusses the shift towards subscription memberships and a vibrant community through digital platforms. Chopra highlights how Gen Z gig-goers demand richer experiences beyond cheap drinks, prompting venues to adapt to new audience expectations. He explores the ongoing struggles of small venues in a competitive landscape and the importance of fostering connections within the live music ecosystem.