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Dhruv Chopra
The founder of a Brooklyn venue that is exploring new business models for live music.
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Aug 30, 2024
• 42min
Making money as a local venue in 2024: Dhruv Chopra, founder of Brooklyn venue Elsewhere, talks memberships, building community, and how Gen Z gig-goers want more than cheap beer
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Dhruv Chopra, founder of the innovative Brooklyn venue Elsewhere, shares insights on redefining local music spaces for 2024. He discusses the shift towards subscription memberships and a vibrant community through digital platforms. Chopra highlights how Gen Z gig-goers demand richer experiences beyond cheap drinks, prompting venues to adapt to new audience expectations. He explores the ongoing struggles of small venues in a competitive landscape and the importance of fostering connections within the live music ecosystem.
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