How I Built This with Guy Raz

Advice Line with Norma Kamali of Norma Kamali

20 snips
Nov 28, 2024
Norma Kamali, an iconic fashion designer celebrated for her innovative work and expertise in aging nutrition, joins Ahmed Ejaz, founder of the Cambridge Spectacle Company. They discuss balancing creative vision with business realities. Norma offers valuable insights on refining brand narratives to attract investors, including the importance of storytelling and market connection. They also explore healthy eating through innovative fast-casual soup concepts, emphasizing positivity and resilience in pursuing entrepreneurial dreams.
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ADVICE

Balancing Creativity and Business

  • Learn business skills through mentorship and self-education.
  • Evaluate sales, productivity, and maximize press opportunities for a strong creative vision.
ADVICE

Protecting Vision in Partnerships

  • Protect your vision when partnering with larger companies, but be open to collaboration.
  • Strategic partnerships can provide manufacturing, distribution, and sales support while preserving your brand's identity.
ADVICE

Generating Investor Buzz

  • Translate customer love into investor excitement by highlighting unique brand aspects.
  • Ahmed should emphasize his brand's British heritage and charitable contributions when pitching to investors.
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