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How I Built This with Guy Raz

CHAPTER

Balancing Creativity and Business Growth

This chapter explores the misconception that creatives struggle in business, highlighting the journey of transforming customer support into profitability through strategic learning. It discusses the challenges of maintaining artistic integrity while collaborating with larger companies and the importance of effective marketing. Additionally, it addresses the unique aspects of a spectacle brand's design inspiration and strategies for attracting investor interest in a competitive environment.

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