8min chapter

How I Built This with Guy Raz cover image

Advice Line with Norma Kamali of Norma Kamali

How I Built This with Guy Raz

CHAPTER

Navigating the Niche Market for Moms

This chapter explores the journey of a clothing brand focused on supporting moms in feeling good and staying fit post-childbirth. It delves into strategic funding, supply chain management, and the transition from pop-up shops to e-commerce, emphasizing the importance of online sales and social media marketing. Additionally, it highlights the potential of underserved market segments and collaboration with mom bloggers to enhance community engagement and drive revenue growth.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode