
Advice Line with Norma Kamali of Norma Kamali
How I Built This with Guy Raz
Navigating the Niche Market for Moms
This chapter explores the journey of a clothing brand focused on supporting moms in feeling good and staying fit post-childbirth. It delves into strategic funding, supply chain management, and the transition from pop-up shops to e-commerce, emphasizing the importance of online sales and social media marketing. Additionally, it highlights the potential of underserved market segments and collaboration with mom bloggers to enhance community engagement and drive revenue growth.
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