How I Built This with Guy Raz cover image

Advice Line with Norma Kamali of Norma Kamali

How I Built This with Guy Raz

CHAPTER

Navigating the Niche Market for Moms

This chapter explores the journey of a clothing brand focused on supporting moms in feeling good and staying fit post-childbirth. It delves into strategic funding, supply chain management, and the transition from pop-up shops to e-commerce, emphasizing the importance of online sales and social media marketing. Additionally, it highlights the potential of underserved market segments and collaboration with mom bloggers to enhance community engagement and drive revenue growth.

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