The Fundraising Everywhere Podcast Empathy and Ethics in Telephone Fundraising
Apr 17, 2025
In this discussion, Amy-Jane Meerman, who manages the call center at The Crew and champions opportunities for young people, dives into the world of telephone fundraising. She shares her journey from fashion to fundraising, emphasizing the importance of nurturing talent. Topics include maintaining empathy in calls, the evolution of telefundraising after the pandemic, and using AI while keeping the human touch. Amy-Jane also highlights the need for collaboration within the fundraising community to foster genuine connections with donors.
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Amy-Jane's Journey Into Fundraising
- Amy-Jane Meerman started as an agent at The Crew and initially found it very hard.
- Despite the tough start, she stayed for 10 years, showing her passion for telephone fundraising.
Value New Fundraisers
- Treating telephone fundraisers well at the start is crucial for their career growth.
- Poor treatment leads to loss of high potential fundraisers and affects donor retention.
Engage Callers Fully
- Involve callers fully by explaining the organization's workings and their roles.
- Avoid micromanagement and make them feel part of a team for better engagement.