

The Fundraising Everywhere Podcast
Fundraising Everywhere
We’re Fundraising Everywhere and Everywhere+.
With over 30 years’ of fundraising experience between us, we know fundraisers dedicate their
careers to good causes…but often without access to formal training or support.
Fundraising Everywhere is a community for people like you - fundraisers and future charity leaders - to:
● find community and make connections
● discover new developments and strategies
● learn from experts and one another
Then get back to work with improved clarity, confidence and conviction.
Run by fundraisers for fundraisers, Fundraising Everywhere helps you raise your confidence, your skills and charity income.
With over 30 years’ of fundraising experience between us, we know fundraisers dedicate their
careers to good causes…but often without access to formal training or support.
Fundraising Everywhere is a community for people like you - fundraisers and future charity leaders - to:
● find community and make connections
● discover new developments and strategies
● learn from experts and one another
Then get back to work with improved clarity, confidence and conviction.
Run by fundraisers for fundraisers, Fundraising Everywhere helps you raise your confidence, your skills and charity income.
Episodes
Mentioned books

Aug 25, 2025 • 30min
Kiah Nicolas: From Beauty Therapist to Head of Fundraising
Welcome to the Fundraising Everywhere Podcast, today, we’ve got something a little bit different for you.
To celebrate our upcoming recruitment and careers conference coming up on Thursday 20th November, we’ve decided to hand the mic over to our guest host Rory White in this special series of episodes called 'It Started On The Street'.
Rory will be chatting to some brilliant leaders in the charity sector and beyond about their journeys since they started their careers as dialogue fundraisers.
"I first met Kiah Nicolas when she joined the British Red Cross — one of our Flow Caritas clients at the time. She started her career as a street fundraiser and quickly stood out, rising through the ranks with incredible speed.
During her time there, she took on major responsibilities: leading and managing teams, overseeing forecasting, budgeting, and everything that comes with running a high-performing fundraising operation. Now, just a few years later, Kiah is Head of Fundraising at the PEP Foundation — a testament to her drive, her talent, and her work ethic.
Join us as we talk about her journey, the lessons she learned on the street, and how those early experiences shaped the brilliant fundraiser she is today."
You can learn more about our upcoming Fundraising Recruitment and Careers Conference happening on Thursday 20th November here
If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Aug 21, 2025 • 44min
How Street Fundraising Sparked a Career in Charity Media
Welcome to the Fundraising Everywhere Podcast, today, we’ve got something a little bit different for you. To celebrate our upcoming recruitment and careers conference coming up on Thursday 20th November, we’ve decided to hand the mic over to our guest host Rory White in this special series of episodes called 'It Started On The Street'.
Rory will be chatting to some brilliant leaders in the charity sector and beyond about their journeys since they started their careers as dialogue fundraisers.
"It was such a pleasure talking with Alf Cowan. In fact, our conversation went on so long we had to restart the Zoom because we ran out of time — I think we ended up talking for a couple of hours!
Alf is a really thoughtful guy. After university — where he studied business — he unexpectedly found himself working in face-to-face fundraising, which was a real revelation for him at the time. From there he moved into the charity sector, working directly for charities on their face-to-face programs, before transitioning into more of a data and analytics focus.
Today, Alf is Head of Charities at MediaLab, but he still draws heavily on his early face-to-face experience. He regularly visits frontline teams to stay connected to that perspective, and it really informs the campaigns he creates for clients.
He’s insightful, reflective, and a genuinely nice person to talk to. I think you’ll really enjoy this conversation with Alf Cowan"
You can learn more about our upcoming Fundraising Recruitment and Careers Conference happening on Thursday 20th November here
If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Aug 14, 2025 • 27min
From Street Fundraiser to Political Changemaker: Seth’s Journey in Building Relationships That Drive Change
Welcome to the Fundraising Everywhere Podcast, today, we’ve got something a little bit different for you. To celebrate our upcoming recruitment and careers conference coming up on Thursday 20th November, we’ve decided to hand the mic over to our guest host Rory White in this special series of episodes called 'It Started On The Street'.
Rory will be chatting to some brilliant leaders in the charity sector and beyond about their journeys since they started their careers as dialogue fundraisers.
"I was really intrigued when I first spoke to Seth Piper. He’s someone who started his career in face-to-face fundraising in the UK, before moving over to Scandinavia, where his path took an unexpected turn. Seth went on to work with Greenpeace, playing a key role in establishing their face-to-face operations in Scandinavia.Now, he’s brought that wealth of experience into the world of politics and grassroots activism — training campaigners and organisers on how to engage with people effectively.
I found that crossover from face-to-face fundraising to political and grassroots work absolutely fascinating. It’s not something I’d come across before, and I think it offers a lot of insights for anyone working in engagement, campaigning, or advocacy. So, I hope you enjoy this conversation with Seth Piper"
You can learn more about our upcoming Fundraising Recruitment and Careers Conference happening on Thursday 20th November here
If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Aug 7, 2025 • 29min
Optimising your online donation journey
Join digital fundraising expert Vicky Reeves, in this insightful session, revealing how charities can significantly boost their online donations in today’s competitive landscape. Through practical examples drawn from goDonate’s work with some of the UK’s leading charities—including NSPCC, Marie Curie, Battersea and The Royal British Legion – Vicky will share best practices, learnings and actionable advice to help your organisation increase donor engagement and optimise each stage of the online donation journey.
With focus on the improvement of online donations, and from keeping abreast of latest trends, Vicky will also offer insight and advice on how charities can stay relevant within the continuing evolution of online giving. From digital wallets to cryptocurrency donations, Vicky remains current with technological trends and developments in the e-commerce world ensuring they are suitably applied to the charity sector.
From this session you’ll discover how to increase your average donation value, encourage regular giving, improve marketing consent rates, and create more successful campaigns; all through carefully crafted online donation experiences. With real-life success stories and hands-on tips, you’ll leave equipped with ideas and techniques to elevate your digital fundraising efforts, creating a more compelling journey for your supporters and maximising income for your cause.
Key learnings from this session:
1. Optimise the Online Donation Journey
Learn actionable strategies to enhance every stage of the online donation process, including increasing donor engagement, improving user experiences, and maximising average donation values.
2. Boost Regular Giving and Consent Rates
Discover techniques to encourage recurring donations and improve marketing consent rates, ensuring sustainable and impactful growth in your charity’s digital fundraising efforts.
3. Leverage Real-Life Success Stories for Practical Insights
Gain valuable insights from goDonate’s work with leading charities like NSPCC, Marie Curie, Battersea, and The Royal British Legion, offering proven practices and innovative ideas that can be tailored to your organisation.
Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more
If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Jul 31, 2025 • 32min
Committed: the magic of long term donor/fundraiser relationships
Join Angie Turner, Patty Da Silva and Kitty Hazell as they explore the power of long-term relationships in fundraising. This session delves into the support fundraisers receive and provide—within their teams and from their organisations—and how this creates a foundation of trust, collaboration, and stability that strengthens donor connections.
The panel discusses practical strategies for engaging and re-engaging donors, emphasising trust-building, personal interactions, and aligning communication with donor preferences. They share insights on maintaining detailed CRM records, effective stewardship planning for major donors, and the unique value of prospect surgeries for idea-sharing.
By focusing on relationships over transactions, this session highlights how fostering authentic connections can create magic in donor relationships, ultimately driving income generation and long-term success.
Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more
If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Jul 24, 2025 • 34min
Red Flags On Recruitment - How to Hire (and Get Hired) in the Nonprofit Sector
In this episode of the Fundraising Everywhere podcast, host Simon Scriver, is joined by Jo McGuinness, Senior Recruitment Manager at Think Recruitment for an honest and insightful conversation about recruitment and careers in the nonprofit sector. Jo shares her journey from community fundraiser to sector consultant, and offers practical advice for both job seekers and hiring managers on how to create a more transparent, supportive, and effective recruitment process.
They discuss common pitfalls in charity recruitment, the importance of showing salary ranges, providing feedback to candidates, and how organisations can attract and retain top talent- even in a competitive market. Jo also previews the upcoming Fundraising, Recruitment and Careers Conference, where these topics will be explored in even greater depth.
Read Jo McGuinness' blog here
Learn more about Fundraising, Recruitment and Careers Conference, happening on Thursday, 20th November
Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more
If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Jul 17, 2025 • 38min
Measuring supporter experience and the SAFE index with Beautiful insights
Joan Middleton, Digital Fundraising Manager at Starlight, Paul Seabrook, Founder of Beautiful Insights, and Steven Dodds, Managing Director of Beautiful Insights, discuss the SAFE Index, a groundbreaking tool for measuring supporter experience. They emphasize the emotional engagement in fundraising and explore innovative strategies for building deeper relationships with supporters. Listeners will learn how to overcome fundraising challenges and improve donor communication, transforming insights into actionable strategies for better engagement and outcomes.

Jul 10, 2025 • 32min
10 must-have templates to make your prospect research quicker and easier
When you’re a busy fundraiser, spending quality time on prospect research can be hard. In this session, I’ll share all the templates I use in my own work as a freelancer when I’m supporting charities – from tiny organisations who are just starting out in trust fundraising to multi-million pound charities who’ve been fundraising for years. This is a really practical session giving you the tools you need to save time, be more efficient and get results.
Key learnings from this session:
Templates to record your prospect research.
Tools to help you prioritise your research so you’re focusing on the best prospects.
The ultimate guide to find new prospects.
Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more
If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Jul 1, 2025 • 45min
Digital Skills, AI Integration, and Insights from the Digital Learning Grant
In this episode of the Fundraising Everywhere Podcast, Nikki Bell, Zoe Amar, Phoebe Sabin, and Cam St-Omer Donaldson dive into the digital fundraising landscape, highlighting the importance of continual learning and innovation.
They share valuable insights on the digital learning journey, the significance of AI in fundraising, and the transformative impact of the Digital Learning Grant.
Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more
If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Jun 30, 2025 • 35min
Is Your Email Strategy Holding Back Your Individual Giving Potential?
In this episode of the Fundraising Everywhere podcast, we’ll explore how small charities can unlock the power of email marketing to support their Individual Giving (IG) programmes.
From crafting newsletters that build community, to automating personalised thank-you’s using tools like MailChimp and Zapier, we’ll cover the simple steps that can make a big impact. You’ll also discover how tagging and segmentation can boost engagement and improve donor retention, ensuring your emails do more than just land in inboxes—they inspire action.
Perfect for small charities ready to take their IG efforts to the next level with email.
Key learnings from this episode:
How to build a newsletter strategy that supports IG
Learn simple integration tricks to improve stewardship and remove repetitive tasks from your to-do list
Start to build a basic segmentation strategy to boost email engagement
Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more
If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.