PocketGamer.biz Podcast
Turning Metrics Into Mobile Wins with Safia Dawood
Sep 24, 2024
Safia Dawood, a Senior Data Scientist at Moloco with a rich background at major tech companies like Ubisoft and Meta, dives into the complexities of data in mobile gaming. She highlights how data alone doesn't drive success; context is crucial. Safia discusses market trends, the importance of remarketing, and strategies to boost engagement and repeat purchases. She also reveals insights into what top-performing games are doing differently and identifies emerging trends that developers should watch closely for future growth.
42:59
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Quick takeaways
- Data analysis must be objective and peer-reviewed to provide actionable insights, counteracting the misconception that data always conveys the truth.
- The gaming industry is shifting from generalized acquisition strategies to tailored approaches, focusing on user engagement and retention to drive revenue amidst market slowdowns.
Deep dives
The Importance of Unbiased Data Analysis
Maintaining objectivity in data analysis is crucial for data scientists, as insights are only valuable if trusted by the audience. To achieve this, it is essential to ensure that work is peer-reviewed and well-documented, allowing others to understand and verify the findings. This approach counters the misconception that data always conveys the truth, emphasizing the responsibility of data scientists to present data in an unbiased manner. Recognizing and addressing potential biases in oneself and in the data collection process is vital for accurate hypothesis testing and actionable insights.
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