Data is the lifeblood of any business, but marketers build companies to last when they go beyond the numbers to pinpoint the underlying factors contributing to revenue changes and transaction values. Safia Dawood, Senior Data Scientist at Moloco, joins our hosts Peggy Anne Salz and Brian Baglow to show how marketers can leverage a data-driven approach to build businesses that last in today’s competitive environment. Drawing from two years of robust Moloco internal data, Safia showcases how the landscape has shifted from growth to stabilisation—and now to a slowdown—and reveals how top-performing games defy the general downtrend by maintaining high levels of player retention and repeat purchases.
CHAPTER TIMESTAMPS
00:00 - Intro
02:25 - Data doesn't always tell the truth
05:04 - Market trends 2022-2024
07:13 - Adjusting for a slowdown
10:07 - How marketers should be leveraging data
12:56 - What top-performing games are doing differently
18:10 - How to turn poor engagement around
21:00 - 22% higher transaction value
23:00 - Driving repeat purchases
25:35 - Why is remarketing a critical part of growth
27:22 - Engage to retain
33:30 - How top games invest differently
35:15 - Emerging trends and opportunities gaming companies should be paying attention to
36:42 - What's next for Safia
39:19 - Favourite games Q&A
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