Safia Dawood, a Senior Data Scientist at Moloco with a rich background at major tech companies like Ubisoft and Meta, dives into the complexities of data in mobile gaming. She highlights how data alone doesn't drive success; context is crucial. Safia discusses market trends, the importance of remarketing, and strategies to boost engagement and repeat purchases. She also reveals insights into what top-performing games are doing differently and identifies emerging trends that developers should watch closely for future growth.