6 Figure Creative

#382: The Top 5 Ways Freelancers Land Clients (And What Actually Works)

Sep 30, 2025
Freelancers, it's time to ditch the passive approach to client acquisition! Discover why relying on word of mouth and social media can hurt your success. Learn how to actively amp up your referrals and turn networking into a goal-oriented strategy. The episode features insights on cold outreach, the pitfalls of freelance marketplaces, and effective use of content marketing. Plus, explore the benefits of paid media to attract new clients. Transforming your client acquisition methods could change everything!
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INSIGHT

Passive Methods Dominate Freelancing

  • 68% of freelancers rely on passive client acquisition methods like referrals and marketplaces.
  • This widespread passivity helps explain why 58% list client acquisition as their top challenge.
ADVICE

Make Referrals Active

  • Convert passive referral pipelines into active systems by staying top of mind with clients.
  • Follow up consistently after projects to turn one-off work into repeat clients and referrals.
ADVICE

Ask For Referrals At The Right Moment

  • Ask for referrals at the peak moment: after delivering final files and receiving positive feedback.
  • Use a flattering ask that invites the client to point you at similar ideal customers.
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