If you've ever thought to yourself, "I need more clients, please God, rain them down out of the sky" - I'm probably gonna piss you off today.
Hopefully in a good way.
Some numbers I found interesting and concerning:
68% of freelancers rely on passive methods to get clients.
58% said client acquisition was their number one challenge.
🤨 Hmmmm…I wonder why that is?
Now, when I say “passive methods” I mean things like word of mouth and referrals, networking, and social media.
If you’re waiting and hoping for a potential client to reach out to you…
EVEN if you’re on the freelance marketplaces or showing up to networking events…
You still have a passive client acquisition system.
And it sucks @$$ for several reasons…
First: For every freelancer that's out there, there hundreds (or thousands) of clients that need your services who never hire anyone (or hire the wrong person) simply because they didn't know you exist.
Second: By ****waiting around for clients to find you magically, not only are you hurting yourself and your bank account, you're hurting those potential clients you could have helped (if they just knew you existed).
The solution? Convert passive methods to active ones.
This week’s episode is all about how to do that including:
- How to amp up your referral flow
- A better way to do direct outreach
- Why “freelance marketplaces” are kinda a scam
- The ONE active strategy that works better than anything else
For full show notes, visit https://6figurecreative.com/382
