Social Media Marketing Podcast How to Build an Internal Facebook Ads Team to Scale Any Business
Aug 10, 2023
Nick Shackelford, an online ads expert, shares insights on building an internal Facebook Ads team to scale any business. Topics discussed include the transition from soccer to agency business, the importance of paid acquisition, building an in-house team for scaling, structuring campaigns and analyzing performance, and hiring a creative strategist for an internal Facebook Ads team.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 4min
Building a Team to Scale Facebook and Instagram Ads
04:00 • 2min
Salary Comparison, David Beckham, and Building a Life in Digital Marketing
06:26 • 2min
From Soccer to Agency Business: Facebook Advertising and Media Buying
08:09 • 8min
Building an In-House Team for Scaling Paid Acquisition
15:41 • 12min
Structuring Campaigns and Analyzing Performance
27:52 • 18min
Hiring a Creative Strategist for an Internal Facebook Ads Team
45:50 • 3min