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Social Media Marketing Podcast
How to Build an Internal Facebook Ads Team to Scale Any Business
Aug 10, 2023
Nick Shackelford, an online ads expert, shares insights on building an internal Facebook Ads team to scale any business. Topics discussed include the transition from soccer to agency business, the importance of paid acquisition, building an in-house team for scaling, structuring campaigns and analyzing performance, and hiring a creative strategist for an internal Facebook Ads team.
45:28
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Quick takeaways
- The first step in building a Facebook ads team is to hire a multimedia editor and a senior media buyer.
- A creative strategist is crucial for analyzing the performance of creative content in Facebook ads campaigns.
Deep dives
Building a team to scale with Facebook and Instagram ads
The first step in building a team is hiring a multimedia editor and a senior media buyer. The multimedia editor will be responsible for creating and editing assets for paid media campaigns, while the senior media buyer will handle the budget planning, strategy, and analysis of the campaigns. These two roles work together to ensure effective deployment and performance of the paid media content.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode