Nick Shackelford, founder of Structured and builder of BREZ, a new low dose cannabis beverage breaking the million dollar mark in their first 8 months, talks about advertising in restricted categories, building a premium brand, the evolution of user-generated content, leveraging influencer marketing for cannabis products, and predictions for the cannabis beverage industry in 2024.

Nick Shackelford, an online ads expert, shares insights on building an internal Facebook Ads team to scale any business. Topics discussed include the transition from soccer to agency business, the importance of paid acquisition, building an in-house team for scaling, structuring campaigns and analyzing performance, and hiring a creative strategist for an internal Facebook Ads team.