Nick Shackelford

Nick Shackelford, Head of Retention and Partner at BREZ, oversees over $200M in ad spend. He shares insights on how creative content has become the cornerstone of ad targeting in 2025. Nick discusses effective customer acquisition frameworks and retention strategies that slashed BREZ's churn from 24% to 17%. He reveals conversion tactics, the impact of mobile-first design, and how brands like Drake’s leverage subtle content strategies to boost engagement. This conversation is a treasure trove for marketers looking to navigate the modern advertising landscape.

Nick Shackelford, founder of Structured and builder of BREZ, a new low dose cannabis beverage breaking the million dollar mark in their first 8 months, talks about advertising in restricted categories, building a premium brand, the evolution of user-generated content, leveraging influencer marketing for cannabis products, and predictions for the cannabis beverage industry in 2024.

Nick Shackelford, an online ads expert, shares insights on building an internal Facebook Ads team to scale any business. Topics discussed include the transition from soccer to agency business, the importance of paid acquisition, building an in-house team for scaling, structuring campaigns and analyzing performance, and hiring a creative strategist for an internal Facebook Ads team.