Social Media Marketing Podcast cover image

How to Build an Internal Facebook Ads Team to Scale Any Business

Social Media Marketing Podcast

CHAPTER

Structuring Campaigns and Analyzing Performance

This chapter discusses the tactical workflow for a media buyer, emphasizing the importance of core concepts and proper campaign and ad set structure. It also introduces the roles of a senior media buyer and a creative strategist, explaining their responsibilities and the challenges of finding individuals skilled in both areas. The chapter highlights the need for analyzing campaigns on a regular basis to make informed decisions about budget allocation and performance.

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