This Week in Startups Google, Amazon & Apple earnings + OK Boomer with Slush CEO | E1672
Feb 3, 2023
Perrin Davidson, CEO of EATERCLUB, discusses how his next-gen food distribution platform connects restaurants with curated brands, emphasizing innovative dining trends and shifts in consumer spending. Eerika Savolainen, CEO of Slush, shares insights on fostering global entrepreneurship through their tech conference, highlighting the event's local roots and the unique rotating CEO system that nurtures emerging leaders. They both offer compelling perspectives on balancing tradition and innovation in their respective industries.
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Google Ad Slowdown
- Google's ad business experienced a slowdown in Q4 2022, with search ads down 2% and YouTube ads down 8% year-over-year.
- This reflects a broader trend of reduced ad spending during economic downturns, as businesses prioritize essential expenses.
YouTube Shorts Growth
- YouTube Shorts has reached 50 billion daily views, but advertisers are still figuring out how to best utilize this format.
- Initial short-form video advertising efforts will likely focus on direct response sales and entertainment promotions.
Amazon Ads' Strength
- Amazon's ad business thrives due to its proximity to transactions, offering highly targeted opportunities for product-based advertising.
- Consider shifting ad spend to e-commerce platforms where purchase intent is higher.