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This Week in Startups
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The Evolution of Advertising: Amazon's Resilience and Cloud Competition
This chapter explores the strength of Amazon's advertising business amidst competition from Google and Meta, noting a shift in advertisers' preferences towards Amazon due to better performance metrics. It also discusses the competitive dynamics in the cloud sector, with a focus on Microsoft's Azure growth and the importance of SOC 2 compliance for startups, facilitated by Vanta.
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