Chapo Trap House BONUS - I Want My M(amdani)TV
Jan 16, 2026
Donald Borenstein, a filmmaker and member of the Mamdani media team, discusses innovative video production techniques. Andrew Epstein, a communications director, emphasizes strategies for engaging voters and the importance of authentic storytelling. Debbie Saslaw, producer and filmmaker, highlights how the campaign's creative direction built trust with the community. Together, they share insights on effective media messaging, visual aesthetics, and how they navigated the chaotic landscape of political communication in NYC.
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Clarity Of Headline Policies
- Clear, repeated headline policies made the campaign effective and set measurable success metrics.
- Andrew Epstein named rent freeze, universal childcare, and fast free buses as first-term success markers.
Use Concise Explainers To Build Credibility
- Make your candidate the conduit for policy by showing them explaining complex ideas plainly on camera.
- Debbie Saslaw emphasized using short explainer videos to win legislative support and public understanding.
Authenticity From Longterm Organizing
- Zoran's decades of on-the-ground organizing created authentic relationships that amplified media credibility.
- Donald Borenstein noted authenticity made direct messaging land because it reflected real solidarity.