Andrew Epstein

In this engaging discussion, Maya Handa, an experienced political organizer, and Andrew Epstein, a creative director, join forces to unravel the successful campaign strategies behind Zohran Mamdani's bid for office. They dive into how they combined powerful online content with grassroots mobilization to engage voters in new ways. Hear about their innovative video strategies, the importance of listening to communities, and how they fostered in-person connections that energized supporters. Their insights on authenticity and scalability could reshape future campaigns!

Andrew Epstein, a seasoned communications director and political strategist, shares insights from Zoran Mamdani's impactful mayoral campaign. He discusses the creative strategies that turned affordability into a central message and how viral video content engaged voters. Epstein reflects on transitioning from anarchism to socialism and the influence of Bernie Sanders on mass organizing. He details the importance of crafting a positive, inclusive political tone while effectively countering media attacks, all while ensuring that policy focus remained sharp and actionable.

Andrew Epstein, a communications director and strategist for Zoran Mamdani's mayoral campaign, shares insights into their innovative approach. He highlights the campaign's focus on affordability, citing how they effectively connected with voters, including those who previously supported Trump. Epstein discusses the importance of crafting a positive narrative for New York, managing media attacks with honesty, and the pivotal role of grassroots organizing. He also reflects on the influence of Bernie Sanders' campaign strategies on their outreach and messaging.