Jacobin Radio The Dig: Zohran’s Message w/ Andrew Epstein
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Dec 29, 2025 Andrew Epstein, a seasoned communications director and political strategist, shares insights from Zoran Mamdani's impactful mayoral campaign. He discusses the creative strategies that turned affordability into a central message and how viral video content engaged voters. Epstein reflects on transitioning from anarchism to socialism and the influence of Bernie Sanders on mass organizing. He details the importance of crafting a positive, inclusive political tone while effectively countering media attacks, all while ensuring that policy focus remained sharp and actionable.
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Field Plus Comms Created Breakthrough
- The Mamdani campaign paired a mass field operation with a sharp comms team to introduce a new political vision to millions.
- Combining three million doors with viral media created both familiarity and credibility for an insurgent candidate.
First Meeting At The Election Lawyer's Office
- Andrew met Zoran during the Emily Gallagher campaign through a shared election lawyer, Ali Najmi.
- He immediately noticed Zoran's charisma and later joined his mayoral effort.
Run On One Clear, Salient Crisis
- Center campaigns on the most felt crisis voters experience and communicate three bold, memorable policies.
- Pair that agenda with early, intense fieldwork and content to raise issue salience.
