Offline with Jon Favreau Zohran Mamdani’s Offline Campaign
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Nov 22, 2025 In this engaging discussion, Maya Handa, an experienced political organizer, and Andrew Epstein, a creative director, join forces to unravel the successful campaign strategies behind Zohran Mamdani's bid for office. They dive into how they combined powerful online content with grassroots mobilization to engage voters in new ways. Hear about their innovative video strategies, the importance of listening to communities, and how they fostered in-person connections that energized supporters. Their insights on authenticity and scalability could reshape future campaigns!
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Digital Content Plus Real-World Organizing
- Mamdani's campaign fused online content with in-person organizing to turn passive viewers into active volunteers.
- Videos built familiarity, and field teams converted that familiarity into real-world action and turnout.
Use Creators To Stretch Limited Budgets
- Use creators and influencers to multiply reach when your paid media budget is limited.
- Prioritize exponential, low-cost amplification to make scarce dollars travel further.
Curiosity Unlocked Disillusioned Voters
- The campaign pursued curiosity-first outreach to voters who'd switched to Trump or stopped voting.
- Asking 'why' and offering a concrete affordability agenda helped re-engage skeptical voters.