On Cynical Messaging Versus Directness

Over the holiday, Will and Chris caught up with Donald Borenstein, Andrew Epstein and Debbie Saslaw of the Mamdani media team to discuss how their video and online strategy helped win the campaign’s stunning victory. We look at their team’s success as the result of years of NYC organizing, how the candidate’s principles and policy informed the media strategy, the right and wrong lessons on political communication from their campaign, and the bizarre outsider art of Adams & Cuomo’s video output. PLUS: production, editing, color grading & gear talk for all you A/V heads.