134 - How CHROs can align themselves closer to revenue: Jessica Zwaan (Author, Built for People) & Ryan Bonnici (CMO, Gympass)

Jessica Zwaan (Author, Built for People) and Ryan Bonnici (CMO, Gympass), joined us on The Modern People Leader.  

We talked about why HR should be considered a revenue generating function, how to align yourself closer to revenue as an HR leader, and why you don’t need to get the metrics perfect for every single people program. 

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(2:17) Good news stories

(7:14) How Ryan and Jessica became Aussie besties

(10:15) Ryan’s career journey: flight attendant —> Salesforce —> HubSpot —> CMO at G2 —> CMO at Gympass

(15:40) Built for People is out

(22:05) How HR leaders can align themselves closer to revenue

(29:06) The CHRO role is the hardest role in the C-Suite

(31:15) HR is a revenue generating function

(32:32) Looking at things like the CAC to LTV ratio for employees

(37:06) You don’t need to get the ROI or the metrics perfect

(41:26) The waterfall style that HR has traditionally operated within

(47:40) Crawl, walk, run approach to marketing HR programs

(49:31) Rapid fire questions

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We're gifting free copies of Jessica's book, Built for People. The first 5 people to shoot me (⁠Daniel⁠) a LinkedIn DM get one.