Balancing Results and Relationships in Leadership

Jessica Zwaan (Author, Built for People) and Ryan Bonnici (CMO, Gympass), joined us on The Modern People Leader.  

We talked about why HR should be considered a revenue generating function, how to align yourself closer to revenue as an HR leader, and why you don’t need to get the metrics perfect for every single people program. 

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(2:17) Good news stories

(7:14) How Ryan and Jessica became Aussie besties

(10:15) Ryan’s career journey: flight attendant —> Salesforce —> HubSpot —> CMO at G2 —> CMO at Gympass

(15:40) Built for People is out

(22:05) How HR leaders can align themselves closer to revenue

(29:06) The CHRO role is the hardest role in the C-Suite

(31:15) HR is a revenue generating function

(32:32) Looking at things like the CAC to LTV ratio for employees

(37:06) You don’t need to get the ROI or the metrics perfect

(41:26) The waterfall style that HR has traditionally operated within

(47:40) Crawl, walk, run approach to marketing HR programs

(49:31) Rapid fire questions

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We're gifting free copies of Jessica's book, Built for People. The first 5 people to shoot me (⁠Daniel⁠) a LinkedIn DM get one.