Outbound Squad The Art and Science of Sales Enablement: Tips and Tactics from ZoomInfo
Aug 15, 2023
Hang Black, VP of Revenue Enablement at ZoomInfo, and Doug Hutton, EVP of Customer Experience at Corporate Visions, discuss the importance of enabling reps on digital channels and the impact of market trends on sales enablement. They also highlight the significance of persona and vertical focus, consistent messaging, and aligning with prospect's needs.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 4min
Introductions and Connection with ZoomInfo and Corporate Visions
04:16 • 2min
Corporate Visions: Revenue Growth Services and Adapting to Changing Buyer Behavior
06:32 • 2min
The Impact of Market Trends on Sales Enablement
08:44 • 12min
Shifting Trends in Sales Enablement
20:52 • 8min
The Significance of Persona and Vertical Focus in Sales Enablement
29:20 • 4min
Consistent and Synchronized Messaging
33:02 • 27min