Buyers prefer asynchronous communication with sales reps

Hang Black, the VP of Revenue Enablement at Zoom Info, challenges the notion that buyers prefer a rep-free buying experience. Instead, she suggests that buyers prefer an experience where they can communicate asynchronously with sales reps. This means having the freedom to speak with sales reps at their own convenience rather than being tied to scheduled calls. Hang emphasizes the importance of providing buyers with confidence in their decision-making process and tailoring messaging to address their specific needs and concerns.