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The P.T. Entrepreneur Podcast
Ep756 | AI, Newsletters and What Marketing Is Working Now For Cash-Based Clinics With Jeremy Dupont
Oct 22, 2024
Jeremy Dupont, founder of Patch, shares his expertise in digital marketing tailored for cash-based physical therapy clinics. He discusses the rise of AI tools in enhancing marketing strategies and how they help in patient engagement. Jeremy highlights the power of newsletters to reconnect with former clients and shares tips for effective communication in a remote work setting. He also emphasizes the importance of team dynamics and the innovative use of data analytics for personalized marketing campaigns.
40:18
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Quick takeaways
- Leveraging AI-driven tools and targeted marketing campaigns enhances engagement and operational efficiency for cash-based physical therapy practices.
- Community engagement through platforms like the PT Entrepreneurs Facebook group fosters shared learning and support, crucial for navigating business challenges.
Deep dives
Creating Community for Physical Therapists
A significant emphasis is placed on the value of community among physical therapists through the PT Entrepreneurs Facebook group, which has over 6,000 members. This group serves as a resource for therapists looking to start or grow their cash-based practices, fostering a sense of belonging and shared learning. Engaging with peers in this community can help individuals navigate challenges and gain insights into effective business strategies. The group amplifies the importance of collaboration rather than solitary struggle in the development of successful practices.
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