In this episode, Doc Danny sits down with Jeremy Dupont, founder of Patch, to discuss the evolution of digital marketing in healthcare, especially for cash-based physical therapy practices. Jeremy shares his experience growing Patch to an eight-person team, highlighting the challenges of maintaining culture and communication in a remote environment. They dive into key strategies for using technology and data to enhance marketing efforts, including AI-driven tools from HubSpot and personalized outreach through platforms like PT Everywhere.
Jeremy also covers the importance of newsletters for patient engagement and tips for targeting and incentivizing staff during open enrollment campaigns. If you want to learn more about boosting your clinic's digital marketing, reach out to Jeremy at Patch.
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