How I Built This with Guy Raz How I Built Resilience: Cynt Marshall of Dallas Mavericks
Oct 10, 2020
Cynt Marshall, the groundbreaking CEO of the Dallas Mavericks, discusses her pivotal role in reshaping the team's culture after a scandal exposed serious issues. She shares her approach to implementing a zero-tolerance policy for misconduct and her commitment to enhancing diversity and inclusion. Marshall also explores the complex relationship between NBA owners and players and emphasizes the importance of leadership in driving social change. With an optimistic view of the future of sports post-pandemic, she urges listeners to embrace resilience and dialogue.
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Unexpected Offer
- Cynt Marshall didn't know who Mark Cuban was when he offered her the CEO position.
- She initially thought her kids were texting her for money.
Catalyst for Change
- A Sports Illustrated article exposed the Mavericks' internal issues, prompting Cuban to hire Marshall.
- Two female employees urged Marshall to take the job, highlighting the need for change.
Setting a Vision
- Set a clear vision with measurable goals and a timeline.
- Marshall aimed to make the Mavericks the NBA's diversity and inclusion standard by 2019.
