Cynt Marshall, the first Black female CEO in the NBA, discusses the importance of representation in leadership and creating a diverse pipeline. She highlights the need to empower others based on competence, rather than gender or race. Marshall shares her journey of becoming CEO and transforming the culture of the Dallas Mavericks.

Former AT&T executive Cynt Marshall shares her journey from corporate leader to basketball team CEO. Topics include lateral career moves, turning down promotions, leadership principles, and the importance of trust and deep relationships in leadership.

When a Sports Illustrated article exposed internal abuse and harassment in the Dallas Mavericks organization, owner Mark Cuban knew he had a culture problem. So he hired Cynt Marshall as CEO, and she tells Guy how she started to turn things around, and how she's leading the organization through this unprecedented moment. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times. Order the How I Built This book at:https://smarturl.it/HowIBuiltThisSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.