The Marketing Millennials 307 - How To Never Miss A Marketing Lead Again with Sarah McConnell, VP of Demand Generation at Qualified
Jan 29, 2025
Sarah McConnell, VP of Demand Generation at Qualified, brings her expertise in AI-powered sales solutions to the conversation. She discusses how AI Sales Development Representatives (AISDRs) can streamline lead management and improve conversion rates. Sarah emphasizes the importance of balancing automation with human interaction in buyer engagement. She also addresses skepticism surrounding AI adoption, sharing success stories that illustrate its benefits. Tune in to learn how AI is reshaping marketing metrics and enhancing marketing efficiency!
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SDR Role Confusion
- The term SDR (Sales Development Rep) is often conflated, encompassing both inbound and outbound roles.
- AI SDRs can handle various tasks, changing the game for B2B marketers.
Evolving Buyer Behavior
- Buyers in 2025 are less reliant on companies for research and primarily seek product-specific questions.
- AI SDRs excel at providing instant answers, content recommendations, and handling large datasets.
Marketer Control
- Marketers often lack full control over converting leads into opportunities, impacting pipeline and revenue goals.
- AI SDRs empower marketers with greater pipeline control by automating lead qualification and handling capacity limitations.