21min chapter

The Marketing Millennials cover image

307 - How To Never Miss A Marketing Lead Again with Sarah McConnell, VP of Demand Generation at Qualified

The Marketing Millennials

CHAPTER

AI Transformation in Buyer Engagement

This chapter explores the shifting dynamics of buyer behavior in marketing and the critical role AI-driven Sales Development Representatives (SDRs) play in enhancing the buyer experience. It discusses the challenges traditional SDRs face regarding product information management and lead qualification and how AISDRs can improve conversion rates and marketing autonomy. The conversation emphasizes the balance between automating tasks with AI while preserving the essential human touch in marketing communications.

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