The Russell Brunson Show When You Follow the Framework, This Happens… Ryan Lee’s Inspirational Story and Strategies Revealed! | #Success - Ep. 79
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Oct 15, 2025 
Ryan Lee, a landscape lighting entrepreneur turned coach, shares his inspiring journey from undercharging in his business to confidently scaling it. Discover how his first awkward Facebook Live sessions led to a thriving coaching business. He reveals critical strategies like raising prices for better client results and building a loyal audience through consistent content. Ryan’s story emphasizes embracing niche expertise and the importance of taking imperfect action, showcasing how his framework can apply across various industries.
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From Window Cleaning To $4k Lighting Jobs
- Ryan Lee bought a landscape lighting domain with his brother after discovering high-ticket lighting jobs.
- They pivoted from window cleaning to lighting because jobs paid far more per project.
Price To Build The Company You Want
- Charging too little prevented Ryan from scaling and hiring the team he wanted.
- He realized acting like the company you want requires pricing that supports its structure.
Get Leads That Match Higher Ticket Work
- High-quality leads were the key to landing larger lighting projects.
- Ryan targeted landscapers, builders and referral partners to access premium jobs.
