Ryan Lee

Ryan Lee, founder of Landscape Lighting Secrets, shares his journey from running a successful $200K/month landscape lighting business to coaching home service entrepreneurs. He dives into the benefits of niching down, discussing how specialization can enhance customer experiences and profitability. Ryan addresses the potential risks of adding new services and emphasizes the importance of solid operational foundations. With insights on effective pricing and high-quality lead generation, he guides listeners on whether to focus or expand their business offerings.