Contractor Evolution 217. Should You Niche Down or Expand Out? - Ryan Lee
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May 21, 2025 
Ryan Lee, founder of Landscape Lighting Secrets, shares his journey from running a successful $200K/month landscape lighting business to coaching home service entrepreneurs. He dives into the benefits of niching down, discussing how specialization can enhance customer experiences and profitability. Ryan addresses the potential risks of adding new services and emphasizes the importance of solid operational foundations. With insights on effective pricing and high-quality lead generation, he guides listeners on whether to focus or expand their business offerings.
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Choosing Landscape Lighting Over Cleaning
- Ryan Lee chose landscape lighting over window cleaning after discovering higher ticket sales and passion in lighting.
- He valued selling fewer higher-priced projects rather than many low-priced ones, which shaped his business niche.
Power of Niching Down
- Niching down simplifies operations by letting you focus on one service and excel at it.
- Offering multiple services often dilutes quality and customer satisfaction because you can’t be equally skilled in all.
Add Services Strategically
- Adding a niche service should be strategic, aiming to level up average tickets and profit margins.
- Avoid reacting impulsively; understand operational impacts like hiring and sustaining year-round business.