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217. Should You Niche Down or Expand Out? - Ryan Lee

Contractor Evolution

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Narrowing Focus for Success

This chapter explores the benefits of niching down in business, particularly in specialized services like window cleaning and outdoor lighting. The speaker shares their personal journey and insights on how focusing on a specific niche can lead to better customer experiences and operational efficiency. It also highlights the potential pitfalls of over-expansion and the importance of optimizing existing business structures before considering new service offerings.

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