Everything Everywhere Daily The Schlitz Mistake
Jan 13, 2025
In the early 20th century, Schlitz Brewing reigned as the largest brewery in the world. A series of poor decisions and mismanagement led to its dramatic decline by the 1980s. The podcast dives into the fascinating history of Schlitz, showcasing its remarkable marketing successes during events like the Great Chicago Fire. It highlights how cost-cutting measures and a lack of product integrity ultimately shattered consumer trust, making Schlitz's fall a cautionary tale in the business world.
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