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12min chapter
The Schlitz Mistake
Everything Everywhere Daily
The Rise and Fall of a Brewing Giant
This chapter explores the history of the Schlitz Brewing Company, highlighting its significant marketing successes and innovations, particularly during the Great Chicago Fire. It also examines the company's decline due to cost-cutting measures in the 1970s, emphasizing the crucial need for product integrity in maintaining consumer trust.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode