The Rise and Fall of Schlitz Brewing: A Cautionary Tale

In the early 20th century, the Schlitz Brewing Company of Milwaukee, Wisconsin, was the largest brewery in the world. 

However, by 1980, the company had fallen on hard times and was purchased by a competitor in a hostile takeover. The company was so bad that it eventually killed the company that bought them. 

However, the demise of Schlitz wasn’t one of changing tastes or bad luck. It was a series of self-inflicted wounds.

Learn more about the Schlitz Mistake and how a series of bad decisions killed the world’s largest brewery on this episode of Everything Everywhere Daily.

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