Affiliated: ClickBank‘s Official Affiliate Marketing Podcast 169: The State of Paid Media
Aug 12, 2024
Jake Newby and Knute Fosso, both seasoned paid media experts, dive into the whirlwind of the current advertising landscape. They discuss rising CPMs and the challenges posed by an election year, highlighting how competition affects ad prices. Innovative strategies, including AI in ad creative and platform diversification, are shared for optimizing campaigns. The duo emphasizes the importance of user engagement on platforms like Facebook and YouTube, while also offering insights into adapting to evolving ad policies and learning from successful marketing figures.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Navigating the Media Buying Landscape
01:56 • 15min
Innovative Strategies for Ad Creative and Platform Diversification
16:53 • 3min
Optimizing User Engagement in Advertising
19:36 • 22min
Navigating the Shifting Landscape of Ad Platforms
42:05 • 3min
Learning from Digital Marketing Masters
44:37 • 6min
Navigating AI in Advertising During Election Season
50:08 • 2min