Jake Newby and Knute Fosso, both seasoned paid media experts, dive into the whirlwind of the current advertising landscape. They discuss rising CPMs and the challenges posed by an election year, highlighting how competition affects ad prices. Innovative strategies, including AI in ad creative and platform diversification, are shared for optimizing campaigns. The duo emphasizes the importance of user engagement on platforms like Facebook and YouTube, while also offering insights into adapting to evolving ad policies and learning from successful marketing figures.