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15min chapter
169: The State of Paid Media
Affiliated: ClickBank‘s Official Affiliate Marketing Podcast
Navigating the Media Buying Landscape
This chapter explores the challenges of media buying amidst rising costs from political advertising and seasonal shopping events. The speakers analyze the impact of competition on ad prices and discuss changing consumer behavior related to health products during key holidays. Additionally, they reflect on past election cycles to illustrate how economic conditions affect advertising strategies and media performance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode