169: The State of Paid Media
Affiliated: ClickBank‘s Official Affiliate Marketing Podcast
00:00
Navigating the Media Buying Landscape
This chapter explores the challenges of media buying amidst rising costs from political advertising and seasonal shopping events. The speakers analyze the impact of competition on ad prices and discuss changing consumer behavior related to health products during key holidays. Additionally, they reflect on past election cycles to illustrate how economic conditions affect advertising strategies and media performance.
Transcript
Play full episode
