Jake Newby and Knute Fosso, both seasoned paid media experts, dive into the whirlwind of the current advertising landscape. They discuss rising CPMs and the challenges posed by an election year, highlighting how competition affects ad prices. Innovative strategies, including AI in ad creative and platform diversification, are shared for optimizing campaigns. The duo emphasizes the importance of user engagement on platforms like Facebook and YouTube, while also offering insights into adapting to evolving ad policies and learning from successful marketing figures.

Jake Newby, author of the music newsletter Concrete Avalanche, joins to share his favorite tracks from China in 2024. He discusses the unique sounds emerging from the scene, blending genres like Afrobeat with traditional vibes. A standout is an electronic piece created in a Tibetan monastery featuring Buddhist chanting. Jake emphasizes how technology and social media are giving these artists a global platform, redefining modern Chinese music and its cultural influences. Dive into the eclectic mix that captures the vibrant essence of China's musical evolution!

Jake Newby, author of the music substack Concrete Avalanche, dives into the captivating world of Chinese shoegaze. He discusses the emotional resonance of newer acts like NarrowLaneAngel and their impact on the scene. The podcast explores the nostalgia and depth found in the music, spotlighting notable bands such as Forsaken Autumn and their classic, dubbed the 'Chinese Loveless'. Newby also highlights the unique blend of traditional elements and modern influences in contemporary tracks, inviting listeners to appreciate this evolving genre.