Amy Daroukakis 'Using signals and experiences to develop innovative concepts'

Series Three

In this episode of #TheNewAbnormal, I interview the cultural strategist Amy Daroukakis, who "inspires teams, keep brands culturally relevant and re-imagines products, communication and design".  

She's worked across a wide range of sectors, including Retail (Target), Luxury (LVMH), Social (Facebook), Automotive (Hertz), Insurtech (Coya), FMCG (Danone), Hospitality (Park Hyatt), Tourism (NYC GO), Food and Beverage (AB InBev), Entertainment (HBO), Electronics (Bang & Olufsen), and Financial (Amex). 

We discuss how she started by studying cultural anthropology c/o 'Semester at Sea' (visiting 10 countries in 100 days). She's now  travelled to over sixty countries, lived in six and worked across six continents inc North America, the EMEA and APAC. 

Amy explains her approach to 'travelling differently' while on research projects, why signals are more important than pathways, her viewpoints on 'where next'', building an innovative culture, and why getting out of your own filter-bubble is so important.