Amy Daroukakis 'Using signals and experiences to develop innovative concepts'
The New Abnormal
What I Learned From Graham's Travels
i started travelling the the world for a target, looking for interesting products and things. Would meet in a seeker room every three months an the president would come down. The key thing that this role taught me was the so what? And this has been fundamental for any work i've done since then. For them, it was the mom in the isle. And don't bring trend for trend's sake. Bring something that's actually going to connect with somebody that's going to want to buy it.
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