The New Abnormal cover image

Amy Daroukakis 'Using signals and experiences to develop innovative concepts'

The New Abnormal

CHAPTER

Are You Having a Mixed Audience?

i think there's been some benefits for fur brands, and then there's also been some negatives. i'm not going to say his, no, a guy that owns a big ecomercite that i not age has reaped the rewards of everybody. Im, i think if you were an agency or a brand that focused on more experiential, oh, it's been tough. And i think we're also at fatigue level in terms of agenciesd who has money right now,. Not necesarily going to win a countna ward. But they're selling a lot of masksright now but they're really working for brands like Noria selerna et cetera

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