The New Abnormal cover image

Amy Daroukakis 'Using signals and experiences to develop innovative concepts'

The New Abnormal

CHAPTER

Is There Anybody Out There Doing It as It Should Be Done?

Smaller brands tend to be more nimble, and they're not such big ships that are harder to turm im. So i like this one instagramacount called thing testing. And it's this woman that kind of captures all the directed consumer brands that have come up. Theye're some really interesting ones that come through her. I think if you can look at the smaller guys to see what they're doing, i think they're just n more meaningful, im.

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