Digital PR is the future of link building with Vince Nero

7 snips

Jul 29, 2024

Vince Nero, Director of Content Marketing at Buzzstream, dives into the transformative power of digital PR in link building. He discusses how recent Google updates have shifted the landscape towards ethical engagement and content quality. Vince reveals strategies for using tools like Ahrefs to analyze competitors’ links and highlights the importance of creating unique, fresh content. He also addresses the challenges posed by AI-generated content, offering insights on how to make journalists' jobs easier and why focusing on earned media is crucial.

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Episode notes

Intro

00:00 • 2min

Mastering SEO Testing

01:59 • 5min

The Rise of Digital PR in Link Building

06:34 • 26min

Evolving SEO: The Power of Unique Content

32:26 • 25min

The Dynamics of Digital PR and SEO

57:09 • 8min

The Paradox of Web Longevity

01:05:19 • 4min

Wrapping Up and Looking Forward: Podcast Reflections and Future Insights

01:08:52 • 3min

Vince Nero (Director of Content Marketing at Buzzstream) joins Jack on this week’s episode to discuss why digital PR is the future of link building.

Sponsors:

Follow Vince & Buzzstream

Vince on LinkedIn
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Check out Buzzstream

Buzzstream podcast: https://www.youtube.com/playlist?list=PLWuoOU-8n6fOpQVCszF1JFWEAyTtXhUpb

Time stamps

00:00:04 - Intro
00:00:56 - Sponsor: SEO Testing
00:03:47 - Sponsor: Search ‘n’ Stuff
00:06:16 - Welcome to the show, Vince Nero
00:08:15 - The shift towards digital PR in link building
00:11:47 - The benefits of digital PR
00:12:50 - How digital PR relates to AI Overviews
00:13:33 - What we can learn from the Google API leak
00:16:45 - Why digital PR is called ‘earned media’
00:20:38 - Using Ahrefs to find your competitors’ best links
00:22:54 - The price of a quality links in 2024
00:25:22 - The links that money can’t buy (in theory)
00:26:20 - Journalists are underpaid and overworked
00:28:30 - How to stand out against AI-generated content
00:31:10 - Align your content to your audience
00:31:50 - Google is looking for fresh, new content
00:35:45 - Freshness can help get your content featured in AI Overviews
00:36:35 - Vince’s blueprint for success (patent pending)
00:39:35 - Make the journalists job as easy as possible
00:41:29 - Is your pitch enough to write an article?
00:44:40 - The click-through rate of big publications vs niche publications
00:45:35 - How to build positive relationships with publications
00:46:34 - The crossover of traditional PR and digital PR
00:48:30 - Proving yourself as an expert
00:50:00 - There’s a publication or forum or subreddit for every niche
00:51:40 - Focus on the metrics that matter
00:51:51 - Find your tribe (Seth Godin’s advice)
00:54:48 - Find the balance between thinking outside the box and find your audience
00:58:12 - Digital PR for SEO vs brand growth
01:01:02 - Are unlinked mentions still valuable?
01:04:30 - Your site design can affect if people link to you!
01:06:26 - The big sites are overtaken by bad layouts and ads
01:08:15 - Where to follow Vince and Buzzstream
01:09:25 - Outro - I’ve hosted more episodes than Mark!
01:10:41 - Next week guest announcement