Search with Candour - SEO podcast
Digital PR is the future of link building with Vince Nero
Jul 29, 2024
Vince Nero, Director of Content Marketing at Buzzstream, dives into the transformative power of digital PR in link building. He discusses how recent Google updates have shifted the landscape towards ethical engagement and content quality. Vince reveals strategies for using tools like Ahrefs to analyze competitors’ links and highlights the importance of creating unique, fresh content. He also addresses the challenges posed by AI-generated content, offering insights on how to make journalists' jobs easier and why focusing on earned media is crucial.
01:11:40
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Quick takeaways
- Digital PR is revolutionizing link building by prioritizing high-quality backlinks from reputable sources over traditional spammy practices.
- Cultivating a strong brand presence through digital PR enhances marketing strategies, boosting both brand visibility and SEO effectiveness.
Deep dives
The Future of Link Building is Digital PR
Digital public relations (PR) is becoming increasingly recognized as the future of link building. This shift is attributed to significant changes in the SEO landscape, especially after recent Google algorithm updates that discourage spammy link-building practices. Digital PR allows brands to cultivate high-quality backlinks from reputable sources, positioning them favorably in search rankings. As agencies transition from traditional link building to more strategic digital PR approaches, the focus is on creating meaningful content that resonates with target audiences.
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