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8min chapter
Digital PR is the future of link building with Vince Nero
Search with Candour - SEO podcast
The Dynamics of Digital PR and SEO
This chapter explores the intricate relationship between digital public relations and its influence on SEO and link building strategies. It emphasizes the importance of targeted outreach to the right publications, the value of both linked and unlinked mentions, and the need for innovative pitches that align with specific business goals. Additionally, the discussion highlights how website aesthetics can impact a journalist's decision to include links, stressing the importance of crafting value-driven PR efforts.
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