Vince Nero from BuzzStream, a savvy content strategist, joins Ross Simmonds to unveil smart distribution techniques. They emphasize the critical importance of making sure valuable content reaches its audience. Ross shares insights from his book on maximizing existing content, tackling the art of repurposing for sustained engagement. The duo discusses the evolution of marketing with AI's influence and stress authentic communication in building relationships. Packed with nostalgia, they reflect on how 90s culture shaped their perspectives on content.

Vince Nero, Director of Content Marketing at Buzzstream, dives into the transformative power of digital PR in link building. He discusses how recent Google updates have shifted the landscape towards ethical engagement and content quality. Vince reveals strategies for using tools like Ahrefs to analyze competitors’ links and highlights the importance of creating unique, fresh content. He also addresses the challenges posed by AI-generated content, offering insights on how to make journalists' jobs easier and why focusing on earned media is crucial.