Vince Nero, Director of Content Marketing at Buzzstream, dives into the transformative power of digital PR in link building. He discusses how recent Google updates have shifted the landscape towards ethical engagement and content quality. Vince reveals strategies for using tools like Ahrefs to analyze competitors’ links and highlights the importance of creating unique, fresh content. He also addresses the challenges posed by AI-generated content, offering insights on how to make journalists' jobs easier and why focusing on earned media is crucial.